Being a new company, Release Me from Debt truly started as a blank canvas. The first stage was to develop a logo and brand for the company. The brief was to create a brand with an original and uplifting feel opposed to the more traditional downbeat, gloomy logos of debt management companies. The resulting logo reflects the company’s aim to help lift the burden of debt from your shoulders.
The next stage in the project was to continue this theme across the company’s stationery designs, letterheads and business cards. I also developed a range of characters to be used in company literature.
